After all the bad publicity blu-ray has been getting, I think the war is already over. If these companies want me to rebuy my DVD collection, they need to jump ship before the novelty wears off.
Own the Toshiba HD-A1 and several titles. Buy DVDs regularly and now restraining myself waiting for HD titles (so until they appear, the industry is losing money.)
I buy a lot of content and Bluray just doesn't cut it picture quality-wise. If you want to resell me my dvd collection on high definition, then it'll have to be on HD DVD.