The BSc International Business course at Copenhagen Business School is touted as an elite program for ambitious students, to which the very best teaching capacities are recruited and where there are resources available to make good on the promise of excellence.

This does not square with the arcane ritual of writing essay-based exams by hand, as we have been told that we will in Principles of Marketing and other exams in the future. The point of an exam should be to gauge the level of competency attained in the subject examined, such that the grade given to a student reflects his or her level of proficiency in marketing and hopefully also how useful within this field he or she would be to a company in the future. It is clear that an essay-based exam by hand, for many students the first of this kind in their lives, does not reflect 21st century reality and does indeed not gauge accurately students' proficiency in marketing. Writing on a computer is the norm and what we will all be doing in our professional lives, and it also carries with it the benefits of being able to better plan and structure one's writing, to correct mistakes made earlier in the paper, etc.

On this background, we, the students of IB, respectfully ask the IB Study Board and CBS Administration to acknowledge our strong wish that we may use computers for essay-based exams and to guarantee this in the future.

Sincerely,

The Undersigned

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