Move The Super Bowl to Saturday
Published February 1, 2010
Football in the United States has become an essential part of our national fabric. Athletes are heroes to the young and old and games have become American traditions on par with apple pie, political polarization, or cell phone-induced distracted driving.
The Super Bowl has arguably evolved into the pinnacle moment on America's sports calendar. It has become a sports holiday, and if you weren't "lucky" enough to spend $7,500 on a nosebleed seat, you very well may be throwing a Super Bowl party in your home, while the corner bar will be filled with patrons eager to spend a few bucks on cold beer and chicken wings.
But like most great traditions, is there a way to make it even better? Indeed there is. The NFL should to move the Super Bowl to Saturday.
Purists may argue it would be heretical to hold the Super Bowl on any day but Sunday, but it's hardly unprecedented to alter a sports tradition.
To wit: The Super Bowl was once held in January, and not February as it is today. The World Series and NBA Championship were for decades a daytime events that have since been banished to a time-slot somewhere near Letterman so that 10-year-olds can't watch their heroes. Major League Baseball added wild card teams, giving its playoffs a dimension that creates broader interest. And the NFL just moved its Pro Bowl to the week before the Super Bowl for the first time since its inception.
There are both economic and social reasons supporting such a move.
Consider that Super Bowl parties would become grander events, providing more social interaction, which often gets left behind in today's hurried society. Party hosts would buy more food and beverages to accommodate grander events, thus benefiting grocery stores and other merchants. More non-sports fans would attend these parties, enjoying greater social interaction with their friends, because they would no longer have to work the next day. And without work the next day, hosts could relax a bit more, enjoy the game and good company of their guests, feeling less pressure to clean up that night.
More important to capitalist interests, if more non-football fans are watching, the networks gain more overall viewers, translating into their ability to charge more for advertising. Restaurants and bars may have a steady flow of business on Sunday nights, but just imagine the immense traffic and revenues from a truly Super Saturday.
Finally, we must consider the issue of productivity in the workplace; employers won't have to deal with employees strolling in late for work because they stayed up late watching the Super Bowl.
Join us in petitioning the National Football League to move the Super Bowl to Saturday