Save MSNBC (Ch 130) on XM Satellite Radio
Published August 22, 2006
We, the undersigned, respectfully request that the management of XM Satellite Radio reconsider and reverse their decision to remove all MSNBC programming on Channel 130 effective September 4th, 2006.
While we understand the need to adjust and revise programming choices based on both ratings and contractual obligations, the unique voices and perspectives provided by the multiple-award winning hosts on MSNBC brings a unique value to XM, and provides XM listeners with information critical to making informed decisions during these important geopolitical times, and just months away from US mid-term elections.
Plus Olbermann is funny.
We don't believe that eliminating MSNBC strictly on the basis of Arbitron ratings is reasonable, especially in light of the fact that MSNBC is -only- available on XM (and not terrestrial radio or competing satellite services) and therefore its value to XM and its subscribers cannot be judged simply on a small random sample.
Plus Olbermann is funny.
We reject the easy tack of suggesting that an audio replay of The Weather Channel (for example), that broadcasts information available on multiple -other XM channels (and on every local radio station), is far less valuable than the political insights of a former Congressman or White House staffer. And while we understand that some of MSNBC's programming may not be optimal, or garner high ratings, for XM, eliminating the entire channel and roster of weekday programs shows a lack of creativity normally associated with XM's competitor.
(Plus there's that whole Olbermann thing...)
Respectfully submitted:
While we understand the need to adjust and revise programming choices based on both ratings and contractual obligations, the unique voices and perspectives provided by the multiple-award winning hosts on MSNBC brings a unique value to XM, and provides XM listeners with information critical to making informed decisions during these important geopolitical times, and just months away from US mid-term elections.
Plus Olbermann is funny.
We don't believe that eliminating MSNBC strictly on the basis of Arbitron ratings is reasonable, especially in light of the fact that MSNBC is -only- available on XM (and not terrestrial radio or competing satellite services) and therefore its value to XM and its subscribers cannot be judged simply on a small random sample.
Plus Olbermann is funny.
We reject the easy tack of suggesting that an audio replay of The Weather Channel (for example), that broadcasts information available on multiple -other XM channels (and on every local radio station), is far less valuable than the political insights of a former Congressman or White House staffer. And while we understand that some of MSNBC's programming may not be optimal, or garner high ratings, for XM, eliminating the entire channel and roster of weekday programs shows a lack of creativity normally associated with XM's competitor.
(Plus there's that whole Olbermann thing...)
Respectfully submitted:
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