Sears Tower is an icon. Don't rename it!
Published March 13, 2009
For 36 years, the Sears Tower has stood not only as the tallest building in America, but as a cultural icon. The Sears Tower has defined Chicago's skyline, culture, and image to the rest of the world. When one thinks Chicago, they think Sears Tower. Not "Willis" Tower. Chicagoans and admirers of the city all over the world refuse to let "Willis" Tower carry the legacy of what was once the world's tallest building for 25 years, and currently the tallest building in America. Icons don't get name changes, that's why they're icons.
Willis Group Holdings, keep the Sears Tower name.
Willis Group Holdings, keep the Sears Tower name.
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