Members of the Steeler Nation know all too well the story of the Terrible Towel. It was a brainchild of beloved and dearly departed Myron Cope during the Noll Dynasty. The magic of the towel lasted beyond the retirement of Chuck Noll, maintained its staying power throughout the entire Cowher age, and is still going strong in the early years of the Tomlin era. The towels are manufactured in Wisconsin by Chippewa River Industries. Proceeds from the sale of the towels benefit Chippewa, which employs the mentally disabled, and helps to pay for their care. Myron Cope also collected royalties and donated all of them to the Allegheny Valley School, a special needs place where his autistic son is a resident. Before he died, Cope bequeathed the Towel rights to the school, ensuring proper care for his son and for many others.


What you may not know is that greed has found its way in to this benevolent endeavor. The NFL is quietly working on a promotion to produce larger towels for every other team in the league besides the Steelers. They plan to unveil this gimmick after the conference championships this week and push it through the super bowl. The plan is to market these towels and capture the enthusiasm of the super bowl contestants. To get things moving, free towels were handed out at every stadium during the divisional playoffs in the past weeks. You may have seen the Tennessee fans waving those powder blue things. Of course, they would not have brought their own.


This petition is aimed at keeping the the concept of the Terrible Towel in Pittsburgh. If another team should decide to make their own towels, hankies, rags, so be it, BUT for the NFL to market generic towels for every team is a slap in the face of Steeler Nations and Myron Cope.

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