One of our biggest concerns with the alcoholic/energy drink Tilt is the appearance of your packaging as well as the ambiguity of the alcohol warning label. Tilt cans resemble a typical energy drink can through their volume and dimensions, bright colors, flashy graphics and even the florescent tabs. Furthermore, with such a small alcohol warning label, it is very easy for teens to conceal the fact that they are consuming alcohol. Parents, teachers, and even law enforcement officials could easily be fooled by the appearance of this product. By simply placing a hand over the warning label, underage drinkers could appear to only be drinking an energy drink.
We are suggesting that you change the packaging so it is not as appealing to teens. We feel that the can should look less like that of an energy drink, and more like that of an alcoholic beverage. We also believe that the alcohol warning label should be more prominent and less easily hidden.

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