The product mascot of Kool-Aid is a gigantic anthropomorphic pitcher filled with some kind of anonymous red liquid (Maybe it's drugs, who knows?) that seemingly at random bursts through walls with complete disregard for human life, causing countless thousands of dollars in property damage. He then chuckles and utters his thought-terminating catchphrase 'Oh Yeah!'. He has yet to be apprehended, so if you know anything about the wherabouts of this wanted fugitive, please call 1-800-555-KOOL or notify your local authorities, and consider him armed and very dangerous.