Save Men & Motors on Freeview - Scrap IT...
how does this work then? a couple of dozen (idiot) callers calling in to ITV Play a night paying premium rates with next-to-no non-players watching your adverts. OR. a few million viewers (ex-pats around Europe too) watching good shows, both old and new AND the adverts to keep ITV happy (e.g. the advertisers happy!).