Wendy's is a business, they can price items at whatever price they want. But that is beyond the point, many Wendy's restaurants price their double-stacks at different prices - some are $1.19, some $1.29, some $1.09, some $.99 some at other prices, it's really dependant upon the franchise company. And all restaurants do this, I'm sure you young-idiots won't remember when all of McDonald's combos were the same price and then they raised them. Besides, most of you idiots still order a $.99 Double Stack with a $.99 fry and a $.99 coke and walk off thinking that that's what you're paying for them, when you don't actually end up paying that, but end up spending quite a bit more.