He's nothing special, but because he signed onto Shady/Aftermath records or whatever, and is associated with Eminem/Dr. Dre, he became famous. He smiles way too much, and is just plain fake.
I would dip my pig in butter, and ride him 'round the playground if I thought it'd make you love me, I'd buy CP on DVD! CP on DVD!
...that would be my own little spin on Brak's "Soup On a Stick"